Research and Case Studies

Texas Roadhouse (TXRH) sat near a 52-week low on four straight misses while its TikTok views climbed 112% and view-weighted post sentiment rose 36%. The traffic-led May 7 print lifted the stock about 16%.

A creator's jingle, then a Super Bowl tie-in, drove COCO's organic views up 543% in a quarter, building through January and February to a 46M-view week.

TikTok comments showed customers rejecting Cracker Barrel's new direction and blaming leadership months before the August logo redesign.

A surge in paid ad spending and a viral Givenchy bracelet moment both pointed to huge Q2 momentum for Macy's, 3 months before Wall Street caught on.

After April's Liberation Day tariffs crushed Wayfair's stock, the company's TikTok ad blitz became an early signal of their stunning earnings comeback.