Research and Case Studies

Posts about Dollar General celebrated not-spending; posts about Ross showed people buying. Dollar General comped +2%, the worst in value retail. Ross comped +17%, its best ever. The split was visible in the narratives before either company reported.

A squishy dumpling toy trend put Five Below's blowout quarter in TikTok data from February. On June 3, management explained the beat by describing our signal back to the Street. The stock still fell on tariffs, a risk TikTok does not measure.

TikTok showed Sprouts (SFM) winning on affordability and wellness while the stock sat near a 52-week low. The Q1 2026 print repriced it, +15.1% in a session and +26.6% in three weeks.

Texas Roadhouse (TXRH) sat near a 52-week low on four straight misses while its TikTok views climbed 112% and view-weighted post sentiment rose 36%. The traffic-led May 7 print lifted the stock about 16%.

A creator's jingle, then a Super Bowl tie-in, drove COCO's organic views up 543% in a quarter, building through January and February to a 46M-view week.