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Case Studies

No investment recommendation is made. These case studies are meant to showcase our TikTok sentiment dataset and alpha-detection framework.
How a TikTok Craze + Ad Blitz Drove Macy's 116% Beat

How a TikTok Craze + Ad Blitz Drove Macy's 116% Beat

A surge in paid ad spending and a viral Givenchy bracelet moment both pointed to huge Q2 momentum for Macy's, 3 months before Wall Street caught on.

Sep 25, 2025

How a TikTok Ad Surge Predicted Wayfair’s 142% Earnings Beat

How a TikTok Ad Surge Predicted Wayfair’s 142% Earnings Beat

After April's Liberation Day tariffs crushed Wayfair's stock, the company's TikTok ad blitz became an early signal of their stunning earnings comeback.

Sep 10, 2025

The TikTok Bottle Trend That Fueled ELF's 50% Rally

The TikTok Bottle Trend That Fueled ELF's 50% Rally

A quirky TikTok lip gloss hack ignited millions of Gen Z views – and those tracking TikTok sentiment saw an e.l.f. rally coming well before Wall Street reacted.

Aug 18, 2025

The TikTok Signal Behind Coinbase’s 65% Rally

The TikTok Signal Behind Coinbase’s 65% Rally

From April to June 2025, TikTok data signaled Coinbase’s 65% rally up to 6 weeks before the price move.

Aug 11, 2025

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CredoIQ is the leading provider of social media derived consumer sentiment for public equities, financial markets and geopolitical analysis.

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