TikTok-Powered Equity Research and Market Trends

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Research and Case Studies

How TikTok Comments Predicted Cracker Barrel’s 40% Crash

TikTok comments showed customers rejecting Cracker Barrel's new direction and blaming leadership months before the August logo redesign.

Oct 28, 2025

How a TikTok Craze + Ad Blitz Drove Macy's 116% Beat

A surge in paid ad spending and a viral Givenchy bracelet moment both pointed to huge Q2 momentum for Macy's, 3 months before Wall Street caught on.

Sep 25, 2025

How a TikTok Ad Surge Predicted Wayfair’s 142% Earnings Beat

After April's Liberation Day tariffs crushed Wayfair's stock, the company's TikTok ad blitz became an early signal of their stunning earnings comeback.

Sep 10, 2025

The TikTok Bottle Trend That Fueled ELF's 50% Rally

A quirky TikTok lip gloss hack ignited millions of Gen Z views – and those tracking TikTok sentiment saw an e.l.f. rally coming well before Wall Street reacted.

Aug 18, 2025

The TikTok Signal Behind Coinbase’s 65% Rally

From April to June 2025, TikTok data signaled Coinbase’s 65% rally up to 6 weeks before the price move.

Aug 11, 2025