How a TikTok Ad Surge Predicted Wayfair’s 142% Earnings Beat
After April's Liberation Day tariffs crushed Wayfair's stock, the company's TikTok ad blitz became an early signal of their stunning earnings comeback.
The TikTok Bottle Trend That Fueled ELF's 50% Rally
A quirky TikTok lip gloss hack ignited millions of Gen Z views – and those tracking TikTok sentiment saw an e.l.f. rally coming well before Wall Street reacted.
