Founder - CredoIQ
Cracker Barrel
+2
Oct 28, 2025
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5 min read
TikTok comments showed customers rejecting Cracker Barrel's new direction and blaming leadership months before the August logo redesign.
Equity Research
Sep 25, 2025
6 min read
A surge in paid ad spending and a viral Givenchy bracelet moment both pointed to huge Q2 momentum for Macy's, 3 months before Wall Street caught on.
Sep 10, 2025
After April's Liberation Day tariffs crushed Wayfair's stock, the company's TikTok ad blitz became an early signal of their stunning earnings comeback.
e.l.f beauty
Aug 18, 2025
A quirky TikTok lip gloss hack ignited millions of Gen Z views – and those tracking TikTok sentiment saw an e.l.f. rally coming well before Wall Street reacted.
Coinbase
Aug 11, 2025
4 min read
From April to June 2025, TikTok data signaled Coinbase’s 65% rally up to 6 weeks before the price move.
